Close to Torino, Casa Martini is the museum of Martini & Rossi, with great historical pieces, artwork, and memorabilia. You can take a tour of the factory, which is the only place where all the Martini vermouth sold globally is produced! And, after the museum and the factory tour, you can attend a cocktail training where you’ll know everything about the aperitivo history, while sipping some cocktails (including a Torino MIlano and a Negroni) which you’ll mix by yourself. If you love Martini cocktails and if you have the chance you should not miss the visit to one of the shrines of vermouth!
Old commercial plaques 
The magic Martini marketing 
My favourite piece
Old documents… 
More commercials 
Martini trucks 
The bar 
Historical bar gadgets 
Old bottles
The Martini Hour 